VR GRAVITY ANGEL CAMPAIGN

SOUTHERNGFX & HTC VIVE

As Art Director for SouthernGFX, I led the creative charge on a high-profile campaign to promote HTC's latest VR device. Our goal was to excite the user's interest by transporting them into an otherworldly experience, travelling the depths of space into the centre of a celestial extraterrestrial creature, blossoming into magnificent subdomains.

The project's cornerstone was the 'Gravity Angel', a 3D entity conceived to underpin the promotional narrative. This creation was developed in-house at SouthernGFX, where we leveraged the power of Gravity Sketch within VR to speed the creative process. What typically took weeks to ideate was completed in days, if not hours. The models were improved with Z brush for precision, then animated and rendered in Maya or Cinema 4D, with the Unity Engine giving the ultimate immersive VR experience.

This initiative showcased the immersive potential of HTC's headset and demonstrated the transformative power of virtual reality in interactive and experiential marketing.

VR INK CAMPAIGN 2020

SOUTHERNGFX & Logitech

Logitech sought out SouthernGFX's creative expertise for an ambitious project: to put their ground-breaking VR INK pen to the test and organise a social media campaign that would highlight this cutting-edge tool. As a consultant art director, contracted for this venture, I played a pivotal role in harnessing the VR INK’s capabilities to its fullest potential and supported the social media campaign

Our mission was to not only demonstrate the VR INK's precision and versatility but also to encapsulate the essence of virtual reality's transformative power in art and design. We embarked on a journey of creation that unfolded within the virtual canvas, where every stroke of the VR INK pen brought forth stunning 3D models and narratives.

The campaign's heartbeat was the suite of models and video promos crafted meticulously by our in-house team at SouthernGFX. We were dedicated to capturing the imagination of our audience, showcasing how the VR INK pen could elevate their design experience. Every aspect of the campaign, from the enthralling visuals to the compelling promotional narratives, was strategically designed to resonate across social media platforms, engaging a community of innovators and enthusiasts.

Art Direction and Co-Creation in VR